Search Trends in your Coverage Area

Overview

The Search Trends Dashboard for Community Based Organizations (CBOs) gives you insight into the needs of the people you are serving, and the ability to share this insight on how your program service(s) may be meeting a specific area of need in your community.

The dashboard shows search activity and trends for the last 90 days in the geographic area that your program serves.

Screen_Shot_2021-06-21_at_2.30.50_PM.png

Screen_Shot_2021-06-21_at_2.31.02_PM.png

Best Practices

This dashboard can be used to help you quantify impact, and support program evaluation and funding requests

Use the Date Range, Category, Term, Situation_Tag, and geographic filters to dive deeper into the data.

Community Landscape

  • Better understand the needs of your communities and how to meet them.

    • For example, if you are a Mobile Food Pantry that wants to update your route, you can look at search data and use geographic filters to understand in which areas people are looking for food, and target those areas.

Demonstrate Demand

    • Use our search data to demonstrate demand in your funding requests and proposals.
      • For example, if you are a food pantry in Arlington, Virginia, you could use the Category and Term filters to show that there were 5,000+ searches for food in the past year. This would paint a much more vivid picture of the vital role you play for potential funders.

 

Was this article helpful?
0 out of 0 found this helpful