If you are creating a whole new brand for your initiative and including multiple partners, you may want to set up a new website for the initiative. This can allow you to create a more inclusive platform across multiple partners and the community in general. On your website, you could also include additional pages for initiatives, partners, resources, etc.
(North Texas Families: northexasfamilies.org)
Initiative: Hospital, MCO and Non-Profit Partners working together to create a healthier community
New Initiative Website: HealthyCommunity.com with a Simple Search Box as well as pages for partners, educational materials, blogs, FAQ, etc.