Every program listed on Aunt Bertha has specific "search tags" which makes it easier for people to find a program that meets their specific needs. Once claimed, you have the ability to update your search tags to ensure that your program listing accurately reflects the services you provide so people in need can find you.
There are two types of search tags:
1. Primary Services ("
These are the main services that someone would receive when connecting with your program. These search tags are what someone would see when looking at your program card.
Example: You offer a job-skills training (primary service) program that also includes a free lunch (secondary service) during the training.
2. Secondary Services ("What secondary services do you provide?)
These are services that you provide but not the main services that someone would receive when connecting with your program. These search tags will not appear on your program card, but they may help someone narrow down their search results and decide between similar programs.
Example: You offer a home maintenance and repairs (primary service) program that also offers transportation (secondary service) services to people that have already been approved for the program.
Question to help determine if something is a primary or secondary service:
- "Is this service the primary reason people seek out your program?"
- YES ---> primary service
- NO ---> secondary service